Portfolio

Marketing Strategy

Market and Target Audience Analysis: This is the foundation. It involves understanding the market landscape, identifying competitors, and, most importantly, defining the target audience. This goes beyond simple demographics (age, location) to include psychographics (interests, values, lifestyle), pain points, and consumer behavior. The more you know your audience, the more effectively you can reach them.

Omnichannel Optimization

Companies must collect and analyze data from every channel to understand customer behavior, identify pain points, and measure the effectiveness of their strategies. This includes everything from website analytics and purchase history to customer support interactions and in-store behavior.

Brand Positioning Map

Choose the Axes: The axes represent the two most important attributes that drive consumer purchase decisions in your industry. For example, common axes include:

• Price vs. Quality
• Innovation vs. Reliability
• Traditional vs. Modern
• Functionality vs. Aesthetics

Plot the Brands: Once the axes are defined, you plot your brand and your competitors on the map based on how consumers perceive them in relation to these two attributes.

Social Media Management

Influencer Marketing